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Labubu lucky blind box
Labubu lucky blind box
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LABUBU is a Nordic forest spirit image created by Kasing Lung, an artist from Hong Kong, China and THE contracted artist of Bubble Maart. Labubu is a member of THE MONSTERS spirit group in his works. She has 9 teeth and upright pointed ears, is about the size of a cat, and has a mischievous and optimistic personality. There are about 100 of them living a carefree life in the forest.
Labubu originated from the picture book "Elf Trilogy", after the author Long Jiasheng's Dutch language has improved, he began to read young adult literature, such as European fantasy stories of gods and monsters, ancient young warrior literary novels, and so on, and the impulse to create elf series began to sprout at this time. Labubu are mischievous girls, curious about everything and everything, but they are kind and brave. Labubu also has a mutated individual, Zimomo, who is a boy twice as tall as Labubu and has a tail, and he is unique as the grand leader of the Labubu pack. Because of the "evil charm" appearance poke in the heart of baby friends, a flight of young people. With long ears, a nasty smile and a row of tiny pointy fangs, he is a kind and innocent elf at heart. LABUBU Monster Carnival series features ghosts & Bats, witches, mermaids and more.
In Thailand, LABUBU has long gone beyond the concept of a toy to become a pop culture symbol. In 2023, LABUBU sales exceeded 100 million, an increase of nearly 40%, and became the fastest growing head IP of Bubble Mart. On July 1, 2024, it appeared in Bangkok, Thailand, and was awarded the honorary title of "Magical Thailand Experience Officer" by the Thai official; On July 5, the LABUBU IP theme store officially opened at MEGA BANGNA Mall in Bangkok. The popularity of LABUBU has exceeded the general business value category, which has greatly enhanced the brand value. Behind the popular phenomenon of LABUBU and other IP in Thailand is an important cross-section of the jump in the global influence of Bubble Mart IP.
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